President and CEO
Sterling Wilson is the President and CEO of Shiftboard, as well as a member of the company’s board of directors. A seasoned executive, he has earned an exceptional reputation for building technology startups into significant companies. His leadership and strategic vision form the cornerstone of Shiftboard’s business as the company rapidly expands to help more organizations solve their most difficult people management problems.
Prior to Shiftboard, Sterling was the President, CEO, and board member at Zettics, a venture-funded big data analytics software company. He also served as President and board member of Qpass, a venture-funded digital commerce software company that sold to Amdocs for $300 million. Before Qpass, he was CFO and EVP of Operations at Concur, a travel and expense management startup, where he helped grow the company from five employees to over 600, and led its IPO. Sterling also served as CFO and VP of Operations at IntelliQuest, Inc., and CFO at Contact Software International.
Beyond Shiftboard, Sterling currently serves on the board of directors for two Seattle-based venture-funded companies – Koverse and Yapta. He is also a board member and Treasurer for the 5th Avenue Theatre in Seattle.
VP of Sales
Shiftboard VP of Sales Hal Mady is responsible for driving revenue and developing partnerships. A proven B2B sales leader, he’s built relationships and exceeded performance goals for 20+ years.
Prior to Shiftboard, Hal was K2’s VP of North American Sales and Business Development. During his tenure, SaaS business grew 200%+ and the sales organization tripled in size. He earned DocuSign’s 2014 Executive Leadership Award for leading multiple sales teams to 80%+ year-over-year growth as an AVP. In 2010 he led a SaaS startup sales team through an acquisition by Wolters Kluwer Health, while managing double-digit revenue growth and international expansion.
Hal holds a BA from the University of Iowa, where he was a three-time letter-winner in football. He’s also completed executive education programs at Stanford and Harvard. When he and his wife aren’t supporting the many athletic pursuits of their three children, you can usually find Hal cheering on his Hawkeyes, firing up the barbecue, or both.
VP of Marketing
Steve O’Brian is the VP of Marketing at Shiftboard. He brings 20+ years of marketing experience, with an emphasis on startups and B2B tech. Steve’s diverse leadership background includes building teams from scratch, managing large organizations, navigating corporate acquisitions, and launching new product lines.
Prior to Shiftboard, Steve was the VP of Marketing and Customer Success at Chronus, where he was instrumental in the company’s evolution from early stage startup to market leader. He also helped double revenues while leading marketing at University of Washington Professional & Continuing Education. Before UW, he was VP of Marketing at startups Troika Networks (acquired by QLogic) and GraniteEdge Networks. He also spent 10 years in product management/marketing at McDATA and 3Com.
Steve holds an MBA from Westminster College and a BS from the University of Utah. An avid outdoorsman, Steve enjoys spending time hiking, biking, and skiing in the Cascades with his family and friends.
VP of Customer Success and Product Management
Bill Lange leads Shiftboard’s customer success and product management teams. He brings an outstanding track record as an entrepreneur, consultant, and technology leader. Bill channels his experience into making sure Shiftboard customers have the products, features, and support they need to be successful.
Prior to Shiftboard, Bill was co-founder and CEO of online appointment scheduling solution Full Slate. The startup experienced exceptional growth during his tenure, leading to an acquisition by Intuit in 2013. Bill has also held leadership positions at Demandforce, Mixxer, Qpass, and Onyx Software – taking on a variety of responsibilities, including product management, business development, professional services, and customer service. Prior to that, he spent a decade as a technology consultant, serving a range of clients that included Starbucks, Boeing, and Microsoft.
Bill holds a BS in Mechanical Engineering from Purdue University. In addition to delivering superior customer experiences, he enjoys spending time with his wife and three teenaged children.
CTO and VP of Engineering
Kevin is the CTO and VP of Engineering at Shiftboard. An industry veteran, he has successfully driven growth, product development, and innovation at a number of companies across the technology space.
Prior to Shiftboard, Kevin helped guide Demand Media from early-stage startup through IPO as SVP of Engineering. He then led his team through a spin-off into Rightside, where he continued in a similar role. As co-founder and CTO of N2H2, he led the development of their ground-breaking technology and played an active role in the company’s $65 million IPO. Kevin also drove 800% departmental expansion while CTO of Whitepages.com, enabling 10x revenue growth.
Kevin holds a BS in Engineering from Harvey Mudd College and an MS in Electrical Engineering from the University of Washington, where he was also a PhD candidate until building websites and starting companies became more interesting than his thesis. Off the clock, Kevin and his wife run an equestrian boarding stable and support various philanthropic causes.
Director of Finance
As Shiftboard’s Director of Finance, Traci Spatz is responsible for overseeing financial operations and reporting. She is an established finance professional with extensive operations experience at organizations ranging from small startups to large public companies.
Prior to Shiftboard, Traci oversaw financial processes and global accounting at buuteeq. Her management was pivotal in the SaaS startup’s acquisition by Booking.com. She then helped streamline the transition and facilitate cohesive growth by seamlessly migrating and integrating various backend financial systems and procedures for three entities as the company rebranded to BookingSuite. Traci spent her early career at Ernst & Young, where she focused on auditing B2B technology companies as well as reviewing IPOs, acquisitions, and public filings.
Traci is a CPA, licensed in Washington and California, with a BA from Scripps College. She enthusiastically supports all things related to Seattle sports, while eagerly awaiting the Sonics’ return. In the offseason, she’s always on the lookout for new travel destinations.
Bobbi Gohr is Shiftboard’s HR Manager. She is responsible for handling all the HR, facilities, and administrative functions that keep company operations running smoothly every day. She’s also dedicated to creating an innovative culture and maintaining the inspiring atmosphere that make Shiftboard such a great place to work.
Prior to Shiftboard, Bobbi spent nearly a decade filling a variety of roles related to administrative operations and facilities management at Qpass, and later Amdocs following an acquisition. Her responsibilities included overseeing compliance, policy development, cost control, office space planning, coordinating relocations and reconfigurations, managing vendor relationships, and supervising facilities staff. She also held similar positions at Media Passage, Inc. and SolutionsIQ.
Throughout her career Bobbi has primarily focused on creating safe, compliant, and efficient workplaces that promote maximum employee productivity and departmental cohesiveness.